Brazil has started its campaign of desired respect that will lead to the 2016 Olympics. This conduct will benefit the country and that is a good thing even if the Olympics are a financial disaster.
This October 2, 2009 BusinessWeek article succinctly highlights the challenges for Brazil. Lack of infrastructure, serious poverty, and gang violence are the same issues facing many countries in South America. If Brazil can successfully address these issues then so can most other Latin American nations.
To counter the BusinessWeek article Brazil has followed up with the magazine by placing a seven page “special advertising section” in the middle of the December 21, 2009 edition. The presentation looks like part of the editorial comment along with advertisements. It is very impressive.
Preparation for the Olympics will help to improve the quality of life and image for all of Latin America. Between President Calderón of Mexico and Lula of Brazil perhaps the drug trade can be replaced with quality trade. That could be the start of a new Latin America. It’s a very hopeful sign.
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