We know this company for the Mac computer, iPod, iPhone, and iPad. All were leaders in technology.
Many people do not believe that Apple (AAPL) will be a leading innovator now that Steve Jobs has passed away. There are flaws in that thinking. Steve Jobs lead the company through some serious mistakes and the company did thrive despite those events. Those bad decisions did impact company earnings and Apple’s reputation. Some examples below.
Sticking with AT&T as an exclusive partner for too long
If only Jobs had pulled the plug on Apple’s exclusive relationship one year earlier, the U.S. smartphone landscape might be radically different. Motorola released the first DROID phone for Verizon at the end of 2009. It was the first Android phone that we remember seeing in the wild. It was Verizon’s answer to the iPhone.
Emailing an iPhone 4 customer to say, “Just avoid holding it in that way,” was a mistake
Apple had its sterling reputation severely tarnished by Antennagate. The iPhone 4 became synonymous with dropped calls and signal problems. (Sneer if you want, but when we’d pull out the new iPhone a lot of people would ask us if we could even use it to make phone calls.)
Tim Cook, CEO of Apple, needs to go Bold. That translates to taking on some new ideas for new products and extraordinary improvements for existing products. He can do it! The question is: Will he do it?
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