Once upon a time there were three large companies that built most of the cars sold in the United States. All three were American companies. They were called The Big Three: Chrysler, Ford, and General Motors. All the other car companies struggled to compete (American Motors – a combination of Nash, and Hudson, Willys Jeep, Studebaker, Packard, Kaiser Frazer. All those smaller car companies are now history.
I just received the latest issue of Consumer Reports annual auto issue. Of their top ten picks not one is made by The Big Three. Tesla’s Model 3 is the only American brand. The rest are made by Honda, Kia, Lexus, Subaru, and Toyota.
Even by category The Big Three did poorly.
Sedans under $25,000: none from The Big Three
Hatchbacks under $25,000: Chevrolet Spark with an overall rating of 45, next to last place
SUVs under $25,000: Chevrolet Trailblazer in last place with an overall rating of 55
Sedans $25,000 – $35,000: Chevrolet Malibu in last place with an overall rating of 45.
In none of these categories there were no Chrysler or Ford models.
Without listing the other categories I can inform you that The Big Three did well in high priced sedans, SUV and truck categories.
My question is what happened to The Big Three?
Coast Contact 