Chick-fil-A is a fabulously successful fast food drive through sensation that has become a burr in the side of McDonald’s. The boneless breast of chicken sandwich seasoned, hand-breaded, pressure cooked in 100% in refined peanut oil and served on a toasted, buttered bun offered by Chick-fil-A seems to be the challenge for all other fast food providers.

This past spring while walking through the airport in Detroit I saw a line of people trying to buy a Chick-fil-A sandwich. There was no line at the McDonald’s unit. McDonald’s is determined not to lose its number one position in the fast food market. They are testing two new sandwiches in Houston and Knoxville.

You can be sure that McDonald’s will conduct an advertising campaign to stay number one in the fast food market place.

Chick-fil-A on the left.                    McDonald’s on the right.